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Job Description
The School Marketing Executive is responsible for planning, implementing, and monitoring marketing activities to promote the school's brand, increase student enrollment, and support overall growth.
Overall responsibility for the delivery of marketing and communications activities, with a focus on acquiring new parents and delivering positive experience to existing parents
Management of the school social media channels and internal and external communication
Promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets
Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Taaleem group to ensure the school meets its recruitment, reputation and retention targets
Execute Central Office Taaleem Marketing strategy and support the creation of a school specific Marketing strategy, working closely alongside CO Marketing team.
Skills
Person Specification
Education: Bachelor’s Degree in Marketing or Communication preferred.
Experience:
- Experience in a marketing/communication role, with a minimum of two years in a customer focused role preferably in a service industry.
- Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles.
- Experience in Marketing, Communication or customer engagement functions in Education, is preferred.
Competencies:
- Excellent written and verbal communication skills.
- Proficiency in content creation, copywriting, and editing
- Creative thinking and the ability to develop innovative marketing campaigns
- Interpersonal skills, able to operate in a multi-cultural environment
- Solid time management skills, the ability to multi-task and cope with peaks of demand.
- Computer literate, including all social media platforms
Attributes:
- Attentiveness, able to listen effectively and ask questions
- Resilient, able to work under pressure
- A team player, willing to support colleagues to deliver results
- Willingness to learn
- High level of attention to detail
Taaleem is committed to safeguarding and promoting the welfare of children. At Taaleem, we hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff to share this commitment. Successful applicants will be subject to various background checks including, receipt of high quality references, proof of relevant qualifications, identification and police checks, including overseas checks.
Education
Marketing or Communication
Job Details
Preferred Candidate
About This Company
Taaleem is one of the largest, most respected education providers in the United Arab Emirates and the only publically listed Education Provider in the UAE. Taaleem (which means ‘education’ in Arabic’) was established in 2004 and now has over 27,000 students attending our diverse portfolio of private international and public-private partnership schools across the UAE.
Taaleem is also one of the Middle East’s leading IB workshop providers for PYP, MYP, DP and IBCP. We began training in 2009 and have enrolled over 7000 participants to date.
